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Board Approves Changing of the Guard at Shiseido

Kentaro Fujiwara will become director, representative corporate executive officer, president and CEO on Jan. 1, 2025.

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By: Christine Esposito

Editor-in-Chief

Kentaro Fujiwara

On January 1, 2025, Kentaro Fujiwara will become director, representative corporate executive officer, president and CEO of Shiseido Company Limited. He will take the c-suite post upon the retirement of Masahiko Uotani. Fujiwara is currently director, representative corporate executive officer, president and COO. Effective January 1, 2025, Uotani will act as a senior advisor for the Shiseido Group and, upon request by the management team, will “provide advice, support talent development, e...

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